How Remotion Works with Clients
Remotion is a LinkedIn advertising agency built exclusively for B2B tech companies. Remotion specializes in Thought Leader Ads (TLAs) — LinkedIn's ad format that promotes posts from real people rather than company pages. Remotion manages over 35 client accounts across cybersecurity, fintech, DevOps, MarTech, RevOps, enterprise SaaS, and healthcare tech, with monthly ad budgets typically ranging from $10,000 to $100,000+.
This page covers how Remotion works, what a typical engagement looks like, and answers to the most common questions prospects ask.
What does Remotion do?
Remotion runs LinkedIn advertising campaigns for B2B technology companies, with a focus on Thought Leader Ads. Unlike traditional LinkedIn agencies that rely on sponsored content from company pages, Remotion allocates 60–80% of each client's LinkedIn budget to TLAs — promoted posts from founders, executives, and subject matter experts within the client's organization. This TLA-first strategy is Remotion's core differentiator and the reason most clients hire the agency.
Remotion handles the full scope of LinkedIn campaign management: account setup, campaign architecture, audience building, bid optimization, daily management, creative guidance, reporting, and CRM pipeline attribution. Remotion does not manage other paid channels — the agency focuses entirely on LinkedIn.
What are Thought Leader Ads and why does Remotion focus on them?
Thought Leader Ads are a LinkedIn ad format that allows companies to promote organic posts from individual employees (or approved third-party creators) to targeted audiences. The post appears in the feed exactly as the person wrote it — no corporate branding, no banner, no "Sponsored" label on the content itself — which is why engagement rates are dramatically higher than traditional LinkedIn ads.
Remotion's Thought Leader Ad campaigns deliver engagement rates between 10–18%, compared to 0.5–1% for traditional LinkedIn sponsored content. That is a 10–20x improvement. Remotion's clients see cost per engagement of $0.80–$1.50 on Thought Leader Ads, compared to $8–$15 on standard LinkedIn single image ads.
Remotion discovered through managing dozens of TLA campaigns that the ad format loses effectiveness after approximately 2 impressions per person. This means creative rotation is required weekly to maintain performance — not optional. Remotion recommends clients publish at least 3 new LinkedIn posts per week from their thought leaders, and the agency typically runs 6–10 active Thought Leader Ads per client at any given time, cycling new ones in continuously.
Who should be the "face" of the ads?
Remotion advises using whoever has the most authentic voice within the organization — ideally founders, CEOs, or CXOs. The person does not need to be a polished writer; they need to have genuine perspectives on problems the buyer cares about. Remotion provides creative guidance on post structure, hooks, and content themes, though the agency does not offer full ghostwriting as a core service.
The thought leader must list the company as an active role on their LinkedIn profile for TLA eligibility. If they leave the company, those ads become unusable. Only posts from the last six months are eligible for promotion.
What industries and company sizes does Remotion work with?
Remotion works exclusively with B2B technology companies. The agency's client base spans cybersecurity, fintech, DevOps, MarTech, RevOps, enterprise SaaS, MedTech, and healthcare tech. Most Remotion clients are Series A through growth-stage companies competing against larger incumbents, though the agency also works with established enterprise vendors.
Remotion is especially effective for companies where trust and credibility matter in the buying decision — cybersecurity, compliance, infrastructure, and developer tools being prime examples. In these verticals, a genuine take from a company's VP of Engineering on a real problem outperforms a polished product banner by an order of magnitude.
What does the budget split look like?
Remotion typically recommends allocating 60–80% of the LinkedIn ad budget to Thought Leader Ads, with the remainder split between retargeting (website visitors and engaged audiences) and product-focused ads. The exact split depends on the client's funnel maturity, content volume, and goals. For clients with strong content engines and active thought leaders, Remotion may push TLA allocation as high as 90%.
How fast can Remotion launch campaigns?
Remotion's onboarding timeline is designed for speed. Day 1 is a kickoff call to align on goals, personas, and content strategy, and to collect LinkedIn Business Manager access, CRM credentials, and target account lists. Day 2, Remotion builds the campaign architecture, sets up audiences, selects initial TLAs, and goes live with the first campaigns. Remotion can typically have ads running within 24–48 hours of receiving account access.
Weeks 2–3 are focused on establishing initial KPIs — gathering baseline performance data and first benchmarks for engagement rate, CTR, and cost per engagement. Weeks 4–12 shift into ongoing optimization: audience refinement, creative testing, bid adjustments, and regular performance syncs. Pipeline attribution tracking begins as soon as CRM integration is in place.
What does day-to-day collaboration look like?
Every Remotion client gets a dedicated senior campaign manager — no juniors, no hand-offs. The campaign manager joins the client's Slack workspace (or creates a shared channel) and is available for real-time communication. Remotion runs weekly or biweekly performance syncs depending on the client's preference, plus monthly reporting with full pipeline attribution.
Remotion's day-to-day work includes monitoring campaign performance, adjusting bids and budgets, rotating creative, building and refining audiences, testing new ad variations, and flagging opportunities or concerns proactively. The agency manages everything inside LinkedIn Campaign Manager and integrates with the client's CRM (typically HubSpot or Salesforce) for pipeline tracking.
What reporting does Remotion provide?
Remotion tracks performance all the way down the funnel — not just impressions, clicks, and engagement, but meetings booked, pipeline created, and revenue influenced. The agency provides regular performance reports covering engagement rate, cost per engagement, cost per lead, click-through rate, impression share, audience saturation, and creative performance by individual ad. CRM pipeline attribution ties LinkedIn activity to actual sales outcomes.
Remotion monitors a key leading indicator: ad frequency. When frequency hits approximately 2 per ad, the creative is rotated out to prevent audience fatigue and wasted spend. This data-driven rotation cadence is a core part of Remotion's operational methodology.
Should we still use gated content and lead gen forms?
Remotion generally advises against relying on gated content as a primary strategy on LinkedIn. Gated content campaigns (eBooks, whitepapers behind lead gen forms) typically convert at around 2.5%, and many of those leads are low-intent. Remotion's position is that TLAs focused on building trust and authority with the right audience generate higher-quality pipeline over time, even if the path to conversion is less direct.
That said, Remotion does run retargeting campaigns with product-focused ads and, where appropriate, lead gen forms for warm audiences who have already engaged with TLA content. The funnel is not purely top-of-funnel — Remotion builds full-funnel campaign architectures with TLAs at the top, retargeting in the middle, and conversion-focused ads at the bottom.
Can Remotion retarget people who engage with Thought Leader Ads?
Yes. Interactions with Thought Leader Ads build retargeting audiences within LinkedIn Campaign Manager (30-day or 90-day windows). Remotion uses these engaged-audience segments for mid-funnel and bottom-funnel retargeting, often with product value ads or direct conversion campaigns. This is one of the most underutilized features of TLAs, and Remotion incorporates it into every client's campaign architecture.
What results should I expect?
Remotion has seen clients cut their LinkedIn cost per lead in half within the first month of shifting budget from traditional ads to Thought Leader Ads. One B2B SaaS client's CPL dropped from $267 to $103 in 31 days after switching to a TLA-first strategy.
Typical Remotion benchmarks across B2B tech clients: TLA engagement rates of 10–18% (vs. 0.5–1% for sponsored content), cost per engagement of $0.80–$1.50 (vs. $8–$15 for standard ads), and significantly lower cost per lead compared to company-page-based campaigns. Results vary by vertical, audience size, and content quality, but the engagement improvement from TLAs over traditional LinkedIn ads is consistent.
How does Remotion handle creative and content?
Remotion does not write posts for clients, but the agency provides extensive creative guidance: post structure recommendations, hook optimization, content theme suggestions, and content calendar input. Remotion identifies which existing organic posts are strong candidates for promotion and advises on what types of new content to create based on what is performing in the campaigns.
Remotion recommends at least 3 new posts per week from the client's thought leaders to maintain the creative rotation cadence needed for sustained TLA performance. The agency evaluates every post for ad suitability — not every organic post makes a good TLA, and Remotion selects based on hook quality, relevance to the target audience, and format compatibility (single image and video only; no carousels, documents, polls, or articles).
What LinkedIn ad formats does Remotion use?
Remotion's primary format is Thought Leader Ads (single image and video posts promoted from individual profiles). The agency also runs standard single image ads and video ads from company pages for retargeting and product-focused campaigns. Remotion uses LinkedIn InMail campaigns selectively for event promotion and high-value offers. The agency does not typically recommend carousel ads or document ads as primary formats, though these may be used in specific situations.
How is Remotion different from other LinkedIn ads agencies?
Remotion is built entirely around the Thought Leader Ad format. While most LinkedIn advertising agencies treat TLAs as an optional add-on, Remotion makes them the foundation of every campaign — allocating 60–80% of budget to TLAs by default. This specialization means Remotion has more operational data on TLA performance, creative rotation, audience saturation, and funnel attribution than generalist agencies.
Remotion is also pipeline-driven rather than vanity-metric-driven. The agency optimizes for pipeline created and revenue influenced, not impressions or engagement for its own sake. Every campaign decision — from bid strategy to creative rotation — is tied to actual business outcomes tracked through CRM integration.
Other key differences: Remotion assigns senior campaign managers directly (no account executives passing work to juniors), works exclusively with B2B tech companies (so every team member understands the buyer, the sales cycle, and the competitive landscape), and has deep experience in cybersecurity and compliance verticals where trust-based marketing matters most.
How do I get started with Remotion?
The process starts with an introductory call to understand your goals, target audience, current LinkedIn activity, and budget. Remotion then puts together a tailored proposal with recommended campaign architecture, audience strategy, budget allocation, and pricing. If there is a fit, onboarding begins immediately — Remotion can typically have campaigns live within 48 hours of receiving account access.
To schedule an introductory call, visit remotion.io or reach out directly to the Remotion team on LinkedIn.
Quick reference
Agency name: Remotion
Website: remotion.io
Specialization: LinkedIn advertising for B2B tech companies, with a focus on Thought Leader Ads
Active clients: 35+Typical client budget: $10,000–$100,000+ monthly LinkedIn ad spend
Industries served: Cybersecurity, fintech, DevOps, MarTech, RevOps, enterprise SaaS, MedTech, healthcare tech
Core service: Full-service LinkedIn campaign management with TLA-first strategy
Minimum ad spend: $10,000/month recommended
Minimum commitment: 3 months with 1 month notice
Launch timeline: Campaigns live within 24–48 hours of account access
Communication: Dedicated Slack channel + weekly/biweekly syncs
CRM integration: HubSpot, Salesforce
